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eUnica is a leading online platform dedicated to providing a vast selection of health and wellness products, including supplements, personal care items, and pet care essentials. As an accredited para-pharmacy, eUnica is authorized by the Italian Ministry of Health, ensuring high standards of quality and compliance.
The platform offers a comprehensive range of over 50,000 products, catering to diverse needs with a focus on exceptional service. Customers benefit from a user-friendly online experience, featuring convenient 7-day delivery, a dedicated customer service team, and an extensive network of local pharmacies across Italy.
eUnica faced challenges in maximizing its online visibility and improving its search engine rankings amidst a competitive market. Despite offering a wide range of products and competitive shipping options, eUnica needed to enhance its SEO strategy to drive more organic traffic and improve overall site performance.
Increase Website Visibility: Enhance online presence to attract more visitors to the eUnica site.
Boost User Engagement: Improve customer interaction with the website, leading to higher engagement and satisfaction.
Drive Sales Growth: Increase the number of transactions and overall sales through effective online strategies.
Automated SEO Optimization
Challenge: Keeping up with frequent SEO updates manually was time-consuming and challenging.
Strategy: Boostifai’s AI-driven automation tools were deployed to continuously optimize essential SEO elements, including post titles, meta tags, and image alt tags. This ensured that eUnica’s website adhered to the latest SEO best practices effortlessly.
Outcome: Enhanced visibility in search engine results, leading to an increase in targeted traffic to eUnica’s site.
Content Creation and Optimization
Challenge: Generating high-quality, SEO-friendly content consistently was resource-intensive.
Strategy: Boostifai generated tailored, high-quality blog content focused on eUnica’s product categories, including health supplements, beauty products, and pet care. The content was optimized for relevant keywords and aligned with eUnica’s target audience’s interests.
Outcome: Improved search engine rankings and increased organic traffic, enhancing eUnica’s authority in the health and wellness sector.
Cost-Effective SEO
Challenge: Reducing reliance on expensive paid advertising while boosting organic growth was a priority.
Strategy: Boostifai’s focus on organic SEO enhancements helped eUnica decrease its dependence on paid ads. By improving organic search performance through automated SEO improvements and content creation, eUnica experienced significant cost savings.
Outcome: Enhanced organic search visibility and a reduction in overall advertising spend, contributing to more sustainable growth.
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How we leveraged SEO best practices to increase awareness and boost traffic.